Spreading a wave of fun and excitement this Holi festival, Fanta - the country's largest selling and most preferred Orange-flavored sparkling beverage has launched the ‘Fanta - Funmasters Hunt’, an exciting consumer engagement initiative in 60 cities across 13 states in the country. Through this one-of-a-kind initiative, spanning across a period of 34 days starting 15th February till 20th March, 2011, 35 consumers will get an opportunity to win cash prize worth Rs. 4999 everyday and a grand cash prize worth Rs. 5 lakh – simply for having fun and being less serious!!!
In order to participate in the initiative, consumers just need to send in their creative responses to the question: What will you do to make certain serious moments fun and exciting? by calling on the toll free number (1800-103-8888) and register their response through an Interactive Voice Response System (IVRS). The consumer with the most creative and fun response will be adjudged the country’s Ultimate Funmaster and will be awarded a cash prize worth Rs. 5 lakh.
Speaking about the initiative, Srinivas Murthy, Director-Marketing, Coca-Cola India said, “Brand Fanta is known for providing fun-filled, exuberant experience to all its consumers. Through the ‘Fanta – Funmasters Hunt’ initiative, we aim to bring out the fun loving and playful attitude in today’s generation and encourage them to instill joy and fun into life’s serious moments. Encouraged by the favourable response to our past initiatives like 'Fanta- Sip A taste of Friday’ we decided to launch this initiative. Fanta has already created a unique place in the minds of the consumers and through the launch of this initiative we aim to further strengthen its connect with the consumers”.
Tuesday, March 15, 2011
Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.
Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.
What It Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today's actions will contribute to our future. It is about the growth of people and company performance. It prioritizes both making a difference and getting things done.
Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do. We must earn the confidence others place in us as individuals and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by walking the talk and following through on our commitment to succeeding together.
Guiding Principles
We uphold our commitment with six guiding principles.
We must always strive to:
1. Care for our customers, our consumers and the world we live in.
We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.
2. Sell only products we can be proud of.
The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumer's hand.
3. Speak with truth and candor.
We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.
4. Balance short term and long term.
In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future.
5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.
6. Respect others and succeed together.
Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments.
Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.
What It Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today's actions will contribute to our future. It is about the growth of people and company performance. It prioritizes both making a difference and getting things done.
Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do. We must earn the confidence others place in us as individuals and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by walking the talk and following through on our commitment to succeeding together.
Guiding Principles
We uphold our commitment with six guiding principles.
We must always strive to:
1. Care for our customers, our consumers and the world we live in.
We are driven by the intense, competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.
2. Sell only products we can be proud of.
The true test of our standards is our own ability to consume and personally endorse the products we sell. Without reservation. Our confidence helps ensure the quality of our products, from the moment we purchase ingredients to the moment it reaches the consumer's hand.
3. Speak with truth and candor.
We tell the whole story, not just what's convenient to our individual goals. In addition to being clear, honest and accurate, we are responsible for ensuring our communications are understood.
4. Balance short term and long term.
In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures our ideas and solutions are relevant both now and in the future.
5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, as well as the ability to identify new market opportunities.
6. Respect others and succeed together.
Our mutual success depends on mutual respect, inside and outside the company. It requires people who are capable of working together as part of a team or informal collaboration. While our company is built on individual excellence, we also recognize the importance and value of teamwork in turning our goals into accomplishments.
Subscribe to:
Posts (Atom)